X
etsos

Free trial Sign-up

Please leave your name and email and we'll be in contact shortly.

Name

Company

Contact Number

Email

Please complete the sum:        
2 + 6 =

PI Reforms – Will they affect conveyancers?

30th November 2015

The decision many high street firms took to move away from personal injury claimant work would appear to be a sound strategy in light of the proposed reforms announced last week, but this could still impact on conveyancers says Paul Coombes, Sales & Marketing Director at ETSOS.

The large PI marketing collectives have already diversified their areas of law with the likes of First4Lawyers offering full range of personal and commercial legal services and we can expect smaller competitors to review their options if they are not already doing so. Lead generation in conveyancing, Wills and probate is already here and growing.

It’s easy to say that ‘your’ clients would never use a service like this, but someone’s clients already are! Marketing intermediaries took a huge slice of the personal injury market and will certainly take a share in other areas of law. These businesses are marketing wise, particularly online, with bigger budgets than most individual firms. So what simple steps can you take to defend your business?

  • Database, database database

You need to communicate with your clients when they don’t need you. When they do need assistance you’ll be top of their mind rather than searching on Google. Don’t wait until you’ve cleaned your old data, start collecting email addresses today and start using them next week. No debate here, do this right and you’ll see a return.

  • Pay per click advertising

Big budgets these companies may have, but you can be highly targeted in your local area. Send clients to a web page that reflects the search term they entered, have a strong call to action on that page and measure the cost per enquiry.

  • Easy PR

Every firm that does any litigation should have drafted a press release on the PI reforms sent it to the local paper and radio station. They don’t need to be war and peace but a good starting point is to answer the question “How will this change affect people in your town?” Yes that will be about PI but your firms gets mentioned or interviewed.

  • Conversion

Generating an enquiry is only the start, what really counts is the ability to convert these into clients. We have several great articles on enquiry conversion here.

We’ve not touched on referrals, networks, content marketing, social media or paid advertising but the point is that threat of new entrants isn’t over, it’s just beginning, so start planning your marketing activity for 2016 now.

 

The client and experts view...

  • thumb1
Latest newsspeech Bubble

Fears of Tougher Regulations and Unjust Costs Mount Ahead of Government Announcement

Estate Agents are waiting for the big reveal on Monday after Lord Best has admitted some firms could close when the regulation of property agents (ROPA) makes its recommendations to the Government early next week.

Lord Best, the chair of ROPA, has already outlined the working group’s desire for more regulation.

(more…)

[NEWSFLASH] Agent Charged DOUBLE Over AML Registration Mistake

Property Industry Eye (PIE) has highlighted the case of an estate agent who has fallen foul of HMRC and been charged double.

On 4th April, with plenty of time to spare, Hayman-Joyce renewed their annual HMRC registration. They paid the fee and thought they’d ticked all the boxes.

(more…)

Compliance in a Box: The Natural Remedy for Your AML Headache

Estate agents around the country are realising that the new 5th AML Directive goes deep. There’s a lot of work involved in becoming compliant. And the penalties for non-compliance, either deliberately or through confusion, are severe. (more…)

AML Checks: Guide to Uploading the Passport.

The campaign against money laundering has seen the HMRC issue £2.5m of penalty notices since June 2017.

Making sure you’re compliant is vital.

When it comes to carrying out your checks, we supply AML reports as part of our Compliance in a Box service. (more…)

AML Fines for estate agents published

Estate agent anti-money laundering (AML) compliance is under scrutiny again following the publication of figures detailing the fines levied for AML non-compliance. (more…)

divider
newsletter sign-up

Sign up for our e-newsletter

Name
Company
Email Address
trialTop

trial sign-up

Click the Apply button opposite to use our software on a trial basis...

trialBottom
  • etsosnews

  • etsosnews

  • Linkedin Twitter Facebook
    This site uses cookies. Find out more about this site’s cookies.