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Maximising Your Online Presence
6th December 2012
Why is online property marketing so important to increasing property sales?
The internet is now the most effective marketing medium for attracting house buyers, In fact a recent study carried out by “The Negotiator” magazine found
- 60.5% of estate agents believe that between 61-80% of buyers start their searches of a new property online
- In 5 years time most Agents believe that between 81-100% of buyers will start looking for a property online
- The typical estate agent spends 41-80% of their marketing budget on the Internet. In 5 years time that will rise to 71-100%
The dominance of the internet as a method for finding buyers is obvious but with all the choice how can you make a property stand out?
We can help, we offer many fantastic affordable online marketing products designed to increase a properties online interest. Please see below for more information on these products:
NEW! Audio Tours the ultimate online property marketing tool
Imagine how your online presence would be enhanced if it had a ‘TV style’ advert which was available 24 hours a day 365 a year, well now you can. Using the description and pictures already created we produce an online tour with professional voice over for the ultimate property showcase without ever visiting the property. These tours can be viewed on computer, laptop, mobile in fact almost all formats and are compatible with all online portals. With a proven track record Audio Tours can increase a properties online interest by up to 60%!
To see an example please click here
To find out more about Audio Tours please contact us on: 01524 220013 or email us at: energy@etsos.co.uk
Floor Plans 2D and 3D
Floor Plans are fantastic visualisation tool that are loved by both buyers and sellers. By introducing a Floor Plan to properties marketing particulars you can ensure they stand out from the rest. Providing a guide to size shape and layout they also ensure that only true potential purchasers express interest rather than visiting the property before finding out its not for them.
As we can produce these at the same visit as the Energy Performance Certificate we offer very competitive rates.
To find out more about our Floor Plans please contact us on 01524 220013 or email us at: energy@etsos.co.uk
Interactive Floor Plans
Take you floor plan a stage further with our unique interactive plans, this new online format allows prospective buyers/ tenants to decorate and furnished the plan to their taste. this gives the prospective tenant/purchasers great ideas of how the property could look helping them overcome any negative feeling they may have caused by current decor that may not be to their taste These interactive plans are the ultimate way for your property to stand out online. For more information please email us at energy@etsos.co.uk
The client and experts view...
Latest news
Crack down on AML with “Flag it Up”
The government have moved to crack down on Money Laundering in the UK with a new campaign focusing on the accountancy, legal and property sectors. (more…)
How to write your AML risk assessment
The Money Laundering Regulations require estate agents to risk assess their business relationships and apply an appropriate level of investigation to ensure that they understand who their customer is, and why they are involved in the transaction. (more…)
Fines for failure to identify beneficial owners
Agents are falling foul of money laundering regulations by not having a process in place to identify third party ownership and beneficial owners. (more…)
NEWSFLASH: Funding doubles for industry regulator
The government have announced a significant funding increase for property industry regulator the National Trading Standards Estate Agency Team (NTSEAT).
There has long been criticism of a lack of resource in the team whose responsibility it is to police and enforce various regulations estate agents are governed by; including the Estate Agents Act 1979 and the Consumer Protection from Unfair Trading Regulations 2008 (CPRs). (more…)
£22.5k fine for estate agent…
A recent news story highlights the risks posed by the Consumer Protection from Unfair Trading Regulations, otherwise known as CPRs. (more…)
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