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Marketing Masterclass – Conscious Solutions

20th August 2013

As an agency working exclusively with the legal sector, we’re often faced with solicitors’ conservative approach to social media, but with Twitter and LinkedIn enjoying phenomenal growth over the last few years, can they really be ignored? What financial value can they honestly add to your firm?

As a free tool boasting 500 million users worldwide, it’s hard to deny Twitter’s potential value in raising your firm’s digital presence; in fact your profile is prime virtual real estate. Get a background image professionally designed which incorporates your firm’s logo and branding. Make time to listen and engage with other users, following all those within your area of influence, be it clients and potential clients, competitors, suppliers, friends of the firm or local businesses. Use our preferred publishing tool, Hootsuite to plan your activity to remain consistently active. With 21% of the global internet population active million users, Twitter is one of many digital assets to promote your firm.

While Twitter is paramount to building your online presence, we’ve had most of our commercial success with LinkedIn, especially when it comes to advertising. You can narrow your target audience by industry sector, size of business, geography, job title and profession. Furthermore, you can target an advert to a particular group. Alongside this, it’s all about connections, connections, connections; LinkedIn is your virtual stash of business cards.

With 225 million users it’s vital to create a company profile; enhance it with a designed company image featuring employees and get all your individual staff connected to the Company Profile. Advertise your firm’s services, by listing all services in the Services option in the Company profile.

Although we’re bamboozled by the law behind the transfer of property, we are experts in helping firms build their online brand or increase business, so why not ask our advice on how to use social media to your advantage? Alternatively, for more handy hints and tips for the world of social media, download our free booklets.

The client and experts view...

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