X
etsos

Free trial Sign-up

Please leave your name and email and we'll be in contact shortly.

Name

Company

Contact Number

Email

Please complete the sum:        
4 + 3 =

Be Different: Think Different

20th August 2013

I recently read a thought provoking book by Michael E. Raynor and Mumtaz Ahmed called “The Three Rules: How Exceptional Companies Think”. The authors propose the following three rules, which should guide business leaders to make decisions in order to deliver sustainable exceptional performance:

 

1. Better Before Cheaper

2. Revenue Before Cost

3. There Are No Other Rules

 

I found the book very informative and it resonated with my views in earlier articles particularly with regard to small and medium businesses providing conveyancing services (traditionally or famously referred to as ‘high street firms’). The predictions on the likely demise of the high street provider of legal services are well rehearsed and the constant noise about the imminent consolidation in the legal services market seems to suggest that the only conceivable way for such firms to survive is to fight back through price-based competition.

However, the rules proposed by this book underpinned by sound research offer another option. High street firms that choose to position themselves to compete in the brutal conveyancing market by focusing on delivering better value rather than cheaper prices are more likely to create a defensible and sustainable competitive position.

So at the next meeting of partners or directors when there is a long and heated debate about reducing prices (possibly by as much as £10.00) to match aggressive low prices of competitors. Perhaps someone should have the courage to change the conversation and ask instead ‘How can we deliver better value in ways that are meaningful to our target customers and align our prices to that value?’

 

Victor Olowe

Winzest Consulting

To see the full article please click here

 

The client and experts view...

  • thumb1
Latest newsspeech Bubble

Vote for your favourite supplier at EA Masters

We value our customer feedback and are proud of having achieved industry recognised awards for our products and services.

We have now been recognised by EA Masters in their Supplier Directory and we’re asking our clients to please vote for us in the Best Supplier category. (more…)

National 1/2 Day AML Seminars for Estate Agents

Landmark in conjunction with agency compliance specialists Compliance Matters bring you a series of joint seminars to discuss the changes to the Money Laundering Regulations implemented in June 2017.  (more…)

Working in Partnership; The Property Jungle

Landmark are delighted to introduce a new working relationship with property focused website experts The Property Jungle. (more…)

26th June 2017: 4MLD comes into law

The latest update to the Money Laundering Regulations 2007 came into effect from the 26th June. (more…)

STL Price Increase 2017

We have been advised by STL that they are increasing their pricing by £1.90 +VAT  effective from 1st July 2017. (more…)

divider
newsletter sign-up

Sign up for our e-newsletter

Name
Company
Email Address
trialTop

trial sign-up

Click the Apply button opposite to use our software on a trial basis...

trialBottom
  • etsosnews

  • etsosnews

  • Linkedin Twitter Facebook
    This site uses cookies. Find out more about this site’s cookies.